// William Breman Jewish Heritage Museum
Jewish Heritage: The Oral Histories - Cuba Family Archives



DATES:                   AUGUST 12, 2008




Esta Applebaum was born on October 22, 1918 in Savannah, Georgia. She was the daughter of Harry Aaron Applebaum (1894-1957) and Leah Cooper Applebaum (1892-1968), both immigrants from Eastern Europe. She was educated in Savannah public schools and a private business college. Not only was she a lifelong Savannah resident, but she was also a lifelong member of Congregation B’nai B’rith Jacob. Esta grew up in the close-knit Orthodox community in Savannah and met her future husband, Sidney Asher (1917-2006), as a child. Together, along with Sidney’s brother, they opened Sidney’s Shoe Store on Broughton Street, which later became Asher’s Department Store. Esta served as office manager at Asher’s until she and Sidney closed the store and retired in the 1980s. Esta and Sidney Asher had two children, Sheila (1942-1964) and Alan (b. 1948). Sheila and her fiancé were killed in a car accident near Macon, Georgia the weekend before their wedding in 1964. Alan went on to have two children. Esta Applebaum Asher died on April 14, 2011 at the age of 92.

Scope of Interview

Esta gives a broad overview of her childhood growing up in Savannah, as well as her religious upbringing and her involvement in the Jewish community as a child, teenager, and adult.

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