// William Breman Jewish Heritage Museum
Jewish Research and Education - Cuba Family Archives, Finding Aids

Date Span:  1976 - 1980

Creator:  Carol Goldberg

Summary/Abstract:  Joel Goldberg Family Papers, 1966-1973, consisting of three bound volumes of records relating to the merger of Rich's Inc. into Federated Department Stores, Inc., 1976; issues of "Rich Bits" and other publications relating to Rich's, speeches, three scrapbooks and loose newspaper clippings primarily relating to Joel Goldberg's activities as chairman and chief executive officer of Rich's Department Store in Atlanta and to his honorary degree, Doctor of Human Letters, honoris causa from Oglethorpe University, 2000; and bound annual reports from National Service Industries, 1977-1985.

Quantity/Physical Description: .2 linear feet

Language(s):  English

Repository:  The Cuba Family Archives for Southern Jewish History, The William Breman Jewish Heritage Museum, 1440 Spring Street NW, Atlanta, Georgia 30309.

Restrictions on Access:  There are no restrictions on accessing material in this collection.

Restrictions on Use:  Copyright restrictions may apply.  Unpublished manuscripts are protected by copyright.  Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder.

Preferred Citation:  Box #, Folder #, Mss 244, Joel Goldberg Papers, The Cuba Family Archives for Southern Jewish History, The William Breman Jewish Heritage Museum, 1440 Spring Street NW, Atlanta, Georgia 30309.

Separated Material:  Oversize Materials (Newspaper advertisements/certificates and Photographs)

Processed by:  Demece Harvey

Arrangement:  File folders arranged in alphabetical order, scrapbooks kept in original order. Certificates moved to oversize and photos moved to photo vault.

Biographical/Historical Note:  Joel Goldberg, a man who walked tall in the Atlanta community, died on November 4, 2010. Born to Rebecca and Max Goldberg in Worcester, Mass., on Feb. 19, 1925, Joel served as a Lieutenant in the U.S. Navy during World War II and graduated from Dartmouth College before beginning his legendary retail career at Filene's in Boston. In 1954, Joel arrived in Atlanta to work at Rich's Inc. as a women's apparel buyer and quickly grew enamored with the respected retail institution. With his keen eye for fashion and merchandising, Joel spent 30 years at Rich's Department Store, being appointed President in 1971 and then Chairman and Chief Executive Officer in 1977. Joel was passionate about Atlanta and an active participant on numerous committees, serving in a myriad of leadership positions, and receiving numerous awards and accolades. Among his proudest honors were serving as Board Chair at St. Joseph's Hospital Board and receiving the Wings of Mercy Award in 2005. Joel was recognized as a Ronald Reagan Republican Gold Medal Winner for having distinguished himself as a business leader who contributed to the economic health of his community. In addition, he received an honorary Doctorate in 2000 from Oglethorpe University, where he served as a Trustee for many years. Although Joel received numerous accolades throughout his celebrated life, he was most proud of his loving family. He is survived by Carole Brockey Goldberg, his wife of 54 years who was supportive in all of his endeavors. He was proud of his three children, Jeff, James and Debra, but his greatest joy was being a grandpa to his two cherished granddaughters, Caroline and Catherine. Other family members include his son Jeff and his wife Pamela, son James, and daughter Debra Patterson and her husband Chris; granddaughters Caroline and Catherine Patterson; sister Eleanor Needleman and sister-in-law, Phyllis Kravitz and her husband Lew and numerous nieces and nephews. Joel Goldberg died at 85 from complications of a stroke and of Alzheimer's.

Scope and Content:  Papers, 1976-1980, consisting of a scrapbooks, highlighting Joel Goldberg's tenure as president of the Atlanta Chamber of Commerce, and a certificates from various organization in honoring Joel Goldberg, newspaper clipping highlight his career.

Collection Inventory

Box File Description Date
1 1 Atlanta Chamber of Commerce 1975
2 Life and Memories of My Grandfather Undated
3 Magazines – Miscellaneous 1966 - 1983
4 Newspaper Articles 1956 - 2002
5 Oglethorpe University 2001 – 2008
6 Plaques – photocopies 1976 – 1984
7 Programs 1969-1977
8 Rich’s Inc. Annual Report 1970 - 1974
9 Rich’s Inc. Financial Statements 1972 – 1975
10 Richbits 1960 – 1980
11 Scrapbook 1972 - 1973
  12 Scrapbook – Adelante Atlanta 1974
13 Scrapbook – created by Carole Goldberg, part 1 1976
2 1976
1 Scrapbook – created by Carole Goldberg, part 2 1976
2 Speeches 1975 – 1983
3 Special Events Manager, Barbara Caplan 1979
4 “The Store that Married a City” Rich’s Recruitment & Development Undated
3 1 Federated Department Store, Inc., vols. 1,2,3 1976
National Services Industries, Inc. Annual Report 1977 - 1985

Posted in: Finding aids

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