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Vrono, Eleanor Rothenberg 10732 Transcript MASTER R1162016.pdfMEMOIRIST:                     ELEANOR ROTHENBERG VRONO (1925 -   )


DATE:                                MAY 9, 2008

LOCATION:                       ATLANTA, GEORGIA

ID#:                                   OHC10732

NUMBER OF PAGES:        22 pages

Transcript (PDF)


Eleanor Rothenberg Vrono was born in Atlanta in 1925.  She had an older sister and a younger brother.  Her mother died at age 30, when Eleanor was about six years old and her father, Jack Rothenberg, remarried.  Her father owned a clothing business, ‘Jack’s’ and ‘Wells Fargo,’ that sold remainder items at a discount for very little from Sears Roebuck and Company.

Eleanor went to Sunday school at Ahavath Achim although she attended public schools, including Girls’ High School.  Their family maintained a kosher home.  Her grandmother, Mindal (Goldie) Pfeffer, who lived with them was very Orthodox.  Eleanor did volunteer work in the community. 

Eleanor attended Ohio State University and graduated with the business degree.   However, she met Harold Vrono, her future husband, in Atlanta while he was attending Emory University.  They had a daughter Robin, and two sons Charles and Don.  The Vrono’s were in the grocery industry and trade, owning Vrono’s Supermarket, which Harold continued.


Eleanor recalls her childhood in Atlanta and her father, Jack Rothenberg’s, three dry good businesses (including ‘Jack’s’ and ‘Wells Fargo’), which prospered even during the Great Depression because his prices were affordable.  She recollects some of the people who worked for her father including the future Dr. Irving Greenberg.  Eleanor reminisces about her father who loved to play cards at the Jewish Progressive Club, drove a truck around town, and how he shared his success with other less fortunate members of the Jewish community during the Depression by quietly putting $20 bills into their prayer books as they entered the synagogue.

Eleanor recollects fondly her grandmother, Mindal Goldie Pfeffer, who lived with the family until her death in 1944.  She discusses her family’s involvement in Ahavath Achim, where she went to Sunday school and was eventually married.  Eleanor recounts attending the University of Ohio in Columbus, Ohio, where she was a member of the Alpha Epsilon Phi (AEPhi) sorority, and from which she graduated with a business degree, although she never worked as she met and married Harold Vrono, whose family was in the supermarket business, after her graduation.

Eleanor also discusses segregation in the community and public schools and the cool relations between the various Jewish cultural and religious groups and the different synagogues they attended. 

Eleanor spoke about her three children and her grandchildren and their achievements and her friends over the years.



Ahavath Achim—Atlanta, Georgia

Alpha Epsilon Phi

Atlanta, Georgia


Bar mitzvah

Bat mitzvah

Barney’s Department Store—Atlanta, Georgia

Begner, Charlotte



Card games

Clothing industry and trade


Dial-A-Ride Transportation Services (DARTS)

Dry goods industry and trade

Emory University—Atlanta, Georgia

Epstein, Harry (Rabbi)


Girls’ High School—Atlanta, Georgia

Great Depression, 1929

Greenburg, Irving (Dr.)

Grocery industry and trade

Halpern, Sherry

Hebrew Orphans’ Home—Atlanta, Georgia

Hurwitz, Gussie Rothenberg


James L. Key School—Atlanta, Georgia



Jack’s—Atlanta, Georgia (clothing store)

Jewish-Jewish relations

Jewish Progressive Club—Atlanta, Georgia

Jews—Relations with blacks—Domestics

Judaism, Conservative

Judaism—Customs and practices

Judaism, Reform

Judaism, Orthodox

Ohio State University—Columbus, Ohio

Or VeShalom—Atlanta, Georgia

Parent Teachers Association (PTA)

Pfeffer, Harry

Pfeffer, Mindal Goldie (1872-1944)

Pfeffer, Pearl



Princess Apartments—Atlanta, Georgia

Racial discrimination

Religious education, Jewish

Saul, Virginia Diamond

Sears, Roebuck and Company



Shearith Israel—Atlanta, Georgia



Standard Club—Atlanta, Georgia

Sunday schools, Jewish

Temple—Atlanta, Georgia

Torch, Evan

Torch, Robin Vrono



Vrono, Charles

Vrono, Donald

Vrono, Eleanor

Vrono, Harold

Vrono’s Supermarket—Atlanta, Georgia


Wells Fargo—Atlanta, Georgia (clothing store)

William Breman Jewish Home—Atlanta, Georgia


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